Ders Tanımları

Ders Adı / Ders Kodu
Saatler
Kredi
AKTS

Principles of Management

BUSI1302

General principles, Major topics and essential terminology of the over-expanding area of business. Issues of general management. The dynamics of Turkey and actual Turkish business cases.

( 3 + 0 + 0 )
3
6

AKTS

6

Kredi

3

Saatler

(3 + 0 + 0 )

Business Finance

BUSI3221

Finance and the financial manager. Present value and the opportunity cost of capital. Calculation of present values. Annuity and perpetuity formulas. Introduction to valuation of bonds and common stocks. Capital budgeting. NPV and its competitors. Risk and return. Capital budgeting and risk. Corporate financing and market efficiency. Issuing corporation securities.

( 3 + 0 + 0 )
3
6

AKTS

6

Kredi

3

Saatler

(3 + 0 + 0 )

Principles of Marketing

BUSI3441

Marketing strategy of the firm. Selection of target markets and the design of the marketing mix. Market segmentation and market coverage strategies.

( 3 + 0 + 0 )
3
6

AKTS

6

Kredi

3

Saatler

(3 + 0 + 0 )

International Marketing

BUSI4441

Environment of international markets. Alternative strategies for international expansion. Export market selection. Export marketing research. Positioning and gaining competitive advantage in international markets. International marketing strategies.

( 3 + 0 + 0 )
3
6

AKTS

6

Kredi

3

Saatler

(3 + 0 + 0 )

International Business

TRAD2302

An introduction to international management and the multinational enterprise.The cultural environment of international management.Planning in an international setting, organizing for international operations, directing international operations.International staffing, preparing employees for international assignments, and the control process in an international context

( 3 + 0 + 0 )
3
7

AKTS

7

Kredi

3

Saatler

(3 + 0 + 0 )

Foreign Trade Management

TRAD3045

Company policies towards export and imports. Evaluation and selection of export and import markets. International trade terminology.Pricing and payment methods. Export-import organization. Logistics and financing. Custom procedures.

( 3 + 0 + 0 )
3
7

AKTS

7

Kredi

3

Saatler

(3 + 0 + 0 )

International Finance

TRAD4222

Multinational finance. World trade and international monetary system. Foreign exchange and Eurocurrency markets. International parity conditions. Nature of currency risk. Country risk. Multinational treasury management. Foreign exchange risk dependent changes in monetary assets and liabilities and real assets.

( 3 + 0 + 0 )
3
7

AKTS

7

Kredi

3

Saatler

(3 + 0 + 0 )

Area Elective-I

TRAD-AE-I

Area Elective-I

( 3 + 0 + 0 )
3
5

AKTS

5

Kredi

3

Saatler

(3 + 0 + 0 )

Area Elective-II

TRAD-AE-II

Area Elective-II

( 3 + 0 + 0 )
3
5

AKTS

5

Kredi

3

Saatler

(3 + 0 + 0 )

Area Elective-III

TRAD-AE-III

Area Elective-III

( 3 + 0 + 0 )
3
5

AKTS

5

Kredi

3

Saatler

(3 + 0 + 0 )